Monday, November 8, 2010
why I desire to advertise
Throughout my younger years, I was known for my practicality. As some kids saw themselves as rockstars, or god only knows what, I, at the age of ten, saw myself as a carpenter. Perhaps it was because I saw a local contractor build an addition onto our house at that time. I later discovered that I had no talent, or good reason for the carpentry field. I went through several years afterward where I didn't really look to the future, which, even to this day, I'm not sure as to why. I guess it was because I was content with my life as it was. I had food on the table, a roof over my head, and quite a few "Gadgets," as my dad called them. During that time though, I never forgot the stories of when my family, prior to my birth, spent hours clipping coupons, and ate a diet of mostly cheap pasta. What changed? My dad was shipped downstate, along with people all over the country, to work in at a single location. They said it was for "Better results," some B.s. they got from a car company, which later recalled several thousand vehicles. Afterward my family started to spiral into debt, and actually still is. I've made a promise to myself that, although I hope to become filthy rich, I will never forget what corrupted company officials do to families, just to make a few more bucks. I suppose we'll find out later if my mind is changed. To get back in-line with the title, I first thought about advertising when my brother brought home the first series of "Mad Men" from college. Altogether, I thought it was terrible, too long, and too many awkward moments where something was said or shown that I, as a teen, didn't mind but knew my parents disapproved of, so I had to put on a show for them, to make them think I was disgusted with it as well. Even so, I couldn't get passed the lavish lifestyle and the application of analytical skills to do something creative. From that point, two things led me into deeper thought of advertising. The next year, in my tenth grade English class, we actually learned how to become analytical, and much to my suprise, I felt the teacher favored my analytical application more than that of others. I will admit that I may have gotten a little arrogant in that class, but in any event it has given me that boost in confidence needed to pursue my dream of becoming a successful advertiser. towards the end of that school year, my class went on a sort of field trip, called career day. It was sponsered by a local college and had countless of options from which to choose. I of course picked advertising, but also entrepeneurship, and lastly architecture (Which I was taking a class in, and absolutely hated). As could be expected, I hated the idea of being an architect because the speaker said that it would be your whole life, and if you didn't absolutely love it, you shouldn't do it. My session in the entrepeneurship category was very informative, maybe a touch too much, however, the speaker did give us his contact information, which I unfortnately lost. The advertising session consisted of a movie, which I noted was basically an advertisement to get you to choose the advertising career path. I'd like to think that it was my analytical skills which allowed me to see that, but maybe it was just obvious. Two things really stuck in my mind from that video. The first was the originality of the people in the video, they didn't blend in and wear besiness suits, but they stuck out and even looked comfortable in their surroundings. The second was the idea that you can find information anywhere and anytime. You could be driving home from work and find an inspiration in a person, or have an epiphany during the night. In any case, advertising didn't seem like just another desk job from 9-5; it seemed to be a lifestyle, a lifestyle I absolutely loved.
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